{"id":1548,"date":"2023-08-03T17:34:53","date_gmt":"2023-08-03T20:34:53","guid":{"rendered":"https:\/\/www.yampi.com.br\/blog\/?p=1548"},"modified":"2024-10-08T15:39:53","modified_gmt":"2024-10-08T18:39:53","slug":"forum-e-commerce-brasil-2023-tendencias","status":"publish","type":"post","link":"https:\/\/www.yampi.com.br\/blog\/forum-e-commerce-brasil-2023-tendencias\/","title":{"rendered":"4 tend\u00eancias do F\u00f3rum E-commerce Brasil 2023 para aplicar no seu neg\u00f3cio"},"content":{"rendered":"\n<p>A 14\u00aa edi\u00e7\u00e3o do F\u00f3rum E-commerce Brasil 2023 chegou ao fim e trouxe muitas novidades sobre as tend\u00eancias para o com\u00e9rcio eletr\u00f4nico. O evento, que aconteceu nos dias 25, 26 e 27 de julho, \u00e9 o maior deste segmento na Am\u00e9rica Latina, al\u00e9m de uma fonte de conhecimento para quem quer ficar por dentro das \u00faltimas novidades.&nbsp;<\/p>\n\n\n\n<p>A Yampi, como patrocinadora do evento, esteve presente n\u00e3o s\u00f3 com um estande, mas tamb\u00e9m na programa\u00e7\u00e3o. Por isso, trouxemos aqui as principais estrat\u00e9gias apresentadas no F\u00f3rum E-commerce Brasil 2023 para voc\u00ea aplicar no seu neg\u00f3cio digital. Boa leitura!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.yampi.com.br\/blog\/forum-e-commerce-brasil-2023-tendencias\/#4_maiores_tendencias_apresentadas_no_Forum_E-commerce_Brasil_2023\" title=\"4 maiores tend\u00eancias apresentadas no F\u00f3rum E-commerce Brasil 2023\">4 maiores tend\u00eancias apresentadas no F\u00f3rum E-commerce Brasil 2023<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.yampi.com.br\/blog\/forum-e-commerce-brasil-2023-tendencias\/#A_Yampi_presente_no_Forum_E-commerce_Brasil_2023\" title=\"A Yampi presente no F\u00f3rum E-commerce Brasil 2023\">A Yampi presente no F\u00f3rum E-commerce Brasil 2023<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_maiores_tendencias_apresentadas_no_Forum_E-commerce_Brasil_2023\"><\/span>4 maiores tend\u00eancias apresentadas no F\u00f3rum E-commerce Brasil 2023<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Com a expectativa de movimentar quase <a href=\"https:\/\/www.investe.sp.gov.br\/noticia\/e-commerce-deve-movimentar-r-186-bilhoes-ate-o-fim-de-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">R$ 186 bilh\u00f5es<\/a> at\u00e9 o final de 2023, o e-commerce brasileiro n\u00e3o poderia estar mais aquecido. Por isso, aqueles que desejam abocanhar uma fatia generosa dessa quantia, devem estar de olho nas tend\u00eancias do segmento.&nbsp;<\/p>\n\n\n\n<p>No F\u00f3rum E-commerce Brasil 2023, foram apresentadas algumas novidades nas <a href=\"https:\/\/www.yampi.com.br\/blog\/como-fazer-vendas-online-dicas-de-produtos-plataformas-e-muito-mais\/?utm_source=blog&amp;utm_medium=organico&amp;utm_campaign=&amp;utm_content=&amp;utm_term=forum-e-commerce-brasil-2023-tendencias\" target=\"_blank\" rel=\"noreferrer noopener\">vendas online<\/a>, que podem ser integradas no seu neg\u00f3cio, seja ele <a href=\"https:\/\/www.yampi.com.br\/blog\/e-commerce-o-que-e\/?utm_source=blog&amp;utm_medium=organico&amp;utm_campaign=&amp;utm_content=&amp;utm_term=forum-e-commerce-brasil-2023-tendencias\" target=\"_blank\" rel=\"noreferrer noopener\">e-commerce<\/a> ou <a href=\"https:\/\/www.yampi.com.br\/blog\/o-que-e-dropshipping\/?utm_source=blog&amp;utm_medium=organico&amp;utm_campaign=&amp;utm_content=&amp;utm_term=forum-e-commerce-brasil-2023-tendencias\" target=\"_blank\" rel=\"noreferrer noopener\">dropshipping<\/a>.&nbsp;<\/p>\n\n\n\n<p>Confira as principais tend\u00eancias apresentadas no evento:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Intelig\u00eancia artificial generativa<\/h3>\n\n\n\n<p>A <a href=\"https:\/\/www.yampi.com.br\/blog\/inteligencia-artificial-para-e-commerce\/?utm_source=blog&amp;utm_medium=organico&amp;utm_campaign=&amp;utm_content=&amp;utm_term=forum-e-commerce-brasil-2023-tendencias\" target=\"_blank\" rel=\"noreferrer noopener\">intelig\u00eancia artificial<\/a> veio para ficar e encontrou um ambiente prop\u00edcio para prosperar no e-commerce. Isso significa que agora \u00e9 preciso pensar no neg\u00f3cio de forma mais estrat\u00e9gica e usar esse tipo de ferramenta para evitar trabalhos repetitivos e melhorar processos.&nbsp;<\/p>\n\n\n\n<p>Por isso, o crescimento da intelig\u00eancia artificial generativa, isto \u00e9, aquela que aprende a partir de comportamentos e padr\u00f5es complexos, tem se tornado uma grande aliada do e-commerce.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Durante o F\u00f3rum E-commerce Brasil 2023, empresas como <a href=\"https:\/\/www.mercadolivre.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mercado Livre<\/a> e <a href=\"https:\/\/www.boticario.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Botic\u00e1rio<\/a> apresentaram como est\u00e3o usando a tecnologia para otimizar documenta\u00e7\u00f5es internas, identificar fraudes e melhorar o <a href=\"https:\/\/www.yampi.com.br\/blog\/como-melhorar-atendimento-ecommerce\/?utm_source=blog&amp;utm_medium=organico&amp;utm_campaign=&amp;utm_content=&amp;utm_term=forum-e-commerce-brasil-2023-tendencias\" target=\"_blank\" rel=\"noreferrer noopener\">atendimento ao cliente<\/a>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Relacionamento com cliente<\/h3>\n\n\n\n<p>Quem tem <a href=\"https:\/\/www.yampi.com.br\/blog\/loja-virtual\/?utm_source=blog&amp;utm_medium=organico&amp;utm_campaign=&amp;utm_content=&amp;utm_term=forum-e-commerce-brasil-2023-tendencias\" target=\"_blank\" rel=\"noreferrer noopener\">loja virtual<\/a> sabe: atender as expectativas dos clientes \u00e9 um desafio e tanto. Por isso, cada vez mais, se torna necess\u00e1rio investir em estrat\u00e9gias de <a href=\"https:\/\/www.yampi.com.br\/blog\/relacionamento-com-o-cliente\/?utm_source=blog&amp;utm_medium=organico&amp;utm_campaign=&amp;utm_content=&amp;utm_term=forum-e-commerce-brasil-2023-tendencias\" target=\"_blank\" rel=\"noreferrer noopener\">relacionamento<\/a> em diferentes canais e plataformas.&nbsp;<\/p>\n\n\n\n<p>Ainda mais desafiador, \u00e9 garantir que esses canais ofere\u00e7am uma experi\u00eancia fluida e integrada, tamb\u00e9m chamada de <a href=\"https:\/\/www.yampi.com.br\/blog\/e-commerce-omnichannel\/?utm_source=blog&amp;utm_medium=organico&amp;utm_campaign=&amp;utm_content=&amp;utm_term=forum-e-commerce-brasil-2023-tendencias\" target=\"_blank\" rel=\"noreferrer noopener\">omnichannel<\/a>. Uma das tend\u00eancias apresentadas no evento foi justamente o uso do WhatsApp no atendimento ao cliente e a aplica\u00e7\u00e3o de CX (experi\u00eancia do cliente) na navega\u00e7\u00e3o de lojas virtuais.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Influ\u00eancia<\/h3>\n\n\n\n<p>Uma das palestras do F\u00f3rum E-commerce Brasil 2023 foi sobre como o uso de redes sociais impacta diretamente no comportamento dos consumidores. A apresenta\u00e7\u00e3o, realizada pelo professor do MIT, Ben Ryan Shields, levantou os benef\u00edcios de usar esse canal de comunica\u00e7\u00e3o nos neg\u00f3cios digitais.&nbsp;<\/p>\n\n\n\n<p>Ele apresentou dicas para o setor de e-commerce e destacou como a influ\u00eancia nessas m\u00eddias pode ser uma ferramenta valiosa para as lojas virtuais. Ideia que tamb\u00e9m foi apresentada pelo TikTok, no F\u00f3rum, que mostrou como os conte\u00fados geram desejo de compra.&nbsp;&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Para mim, ficou n\u00edtido que mais do que obter dados sobre o comportamento do consumidor, \u00e9 importante aliar isso ao prop\u00f3sito da marca e buscar meios de criar conex\u00e3o com seu p\u00fablico. Influ\u00eancia \u00e9 algo que ajuda as empresas a atingirem marcos em sua opera\u00e7\u00e3o, mas a jun\u00e7\u00e3o disso com o prop\u00f3sito, \u00e9 o que ajuda a garantir a perpetua\u00e7\u00e3o da marca.<\/p>\n<cite>Isabela Nascimento, Head of People &amp; Culture na Yampi<\/cite><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">4. Prop\u00f3sito e cultura<\/h3>\n\n\n\n<p>Al\u00e9m de coletar e analisar dados para tomar decis\u00f5es mais assertivas e entender melhor os consumidores, ficou claro que \u00e9 preciso trabalhar tamb\u00e9m o prop\u00f3sito e cultura da marca, mesmo no caso de lojas virtuais.&nbsp;<\/p>\n\n\n\n<p>Isso porque, no ambiente online, onde h\u00e1 mais usu\u00e1rios do que \u201cclientes fi\u00e9is\u201d, \u00e9 preciso encantar para fidelizar e garantir a recorr\u00eancia. Por isso, \u00e9 essencial utilizar os canais para divulgar a hist\u00f3ria da marca, criar emo\u00e7\u00f5es e deixar claro o posicionamento estrat\u00e9gico do seu neg\u00f3cio.&nbsp;<\/p>\n\n\n\n<p><strong>Leia tamb\u00e9m:<\/strong> <a href=\"https:\/\/www.yampi.com.br\/blog\/cliente-recorrente\/?utm_source=blog&amp;utm_medium=organico&amp;utm_campaign=&amp;utm_content=&amp;utm_term=forum-e-commerce-brasil-2023-tendencias\" target=\"_blank\" rel=\"noreferrer noopener\">Como tornar e manter um cliente recorrente?<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Yampi_presente_no_Forum_E-commerce_Brasil_2023\"><\/span>A Yampi presente no F\u00f3rum E-commerce Brasil 2023<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Assim como em <a href=\"https:\/\/www.instagram.com\/p\/CgjrZSmAALk\/\" target=\"_blank\" rel=\"noreferrer noopener\">2022<\/a>, a Yampi tamb\u00e9m esteve presente no F\u00f3rum E-commerce Brasil 2023, dessa vez com um espa\u00e7o ainda maior e mais din\u00e2micas para o p\u00fablico. Estima-se que mais de 2000 pessoas demonstraram interesse nas solu\u00e7\u00f5es da Yampi nos tr\u00eas dias de evento.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"450\" height=\"300\" data-id=\"1549\" src=\"https:\/\/www.yampi.com.br\/blog\/wp-content\/uploads\/2023\/08\/02.png\" alt=\"Estande da Yampi no F\u00f3rum E-commerce Brasil 2023\" class=\"wp-image-1549\" srcset=\"https:\/\/www.yampi.com.br\/blog\/wp-content\/uploads\/2023\/08\/02.png 450w, https:\/\/www.yampi.com.br\/blog\/wp-content\/uploads\/2023\/08\/02-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"450\" height=\"300\" data-id=\"1554\" src=\"https:\/\/www.yampi.com.br\/blog\/wp-content\/uploads\/2023\/08\/03.jpg\" alt=\"Yampi no F\u00f3rum E-commerce Brasil 2023\" class=\"wp-image-1554\" srcset=\"https:\/\/www.yampi.com.br\/blog\/wp-content\/uploads\/2023\/08\/03.jpg 450w, https:\/\/www.yampi.com.br\/blog\/wp-content\/uploads\/2023\/08\/03-300x200.jpg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"450\" height=\"300\" data-id=\"1553\" src=\"https:\/\/www.yampi.com.br\/blog\/wp-content\/uploads\/2023\/08\/04.png\" alt=\"Lucas Colette, CEO da Yampi, no F\u00f3rum E-commerce Brasil 2023\" class=\"wp-image-1553\" srcset=\"https:\/\/www.yampi.com.br\/blog\/wp-content\/uploads\/2023\/08\/04.png 450w, https:\/\/www.yampi.com.br\/blog\/wp-content\/uploads\/2023\/08\/04-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"450\" height=\"300\" data-id=\"1552\" src=\"https:\/\/www.yampi.com.br\/blog\/wp-content\/uploads\/2023\/08\/05.png\" alt=\"Yampi no F\u00f3rum E-commerce Brasil 2023\" class=\"wp-image-1552\" srcset=\"https:\/\/www.yampi.com.br\/blog\/wp-content\/uploads\/2023\/08\/05.png 450w, https:\/\/www.yampi.com.br\/blog\/wp-content\/uploads\/2023\/08\/05-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"450\" height=\"300\" data-id=\"1551\" src=\"https:\/\/www.yampi.com.br\/blog\/wp-content\/uploads\/2023\/08\/01-1.png\" alt=\"Yampi no F\u00f3rum E-commerce Brasil 2023\" class=\"wp-image-1551\" srcset=\"https:\/\/www.yampi.com.br\/blog\/wp-content\/uploads\/2023\/08\/01-1.png 450w, https:\/\/www.yampi.com.br\/blog\/wp-content\/uploads\/2023\/08\/01-1-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"450\" height=\"300\" data-id=\"1550\" src=\"https:\/\/www.yampi.com.br\/blog\/wp-content\/uploads\/2023\/08\/07.png\" alt=\"Yampi no F\u00f3rum E-commerce Brasil 2023\" class=\"wp-image-1550\" srcset=\"https:\/\/www.yampi.com.br\/blog\/wp-content\/uploads\/2023\/08\/07.png 450w, https:\/\/www.yampi.com.br\/blog\/wp-content\/uploads\/2023\/08\/07-300x200.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/figure>\n<\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Al\u00e9m de apresentar as nossas solu\u00e7\u00f5es para o p\u00fablico, como a nossa plataforma de Loja Virtual completa e o Checkout Transparente l\u00edder em vendas no Brasil, tamb\u00e9m tivemos a oportunidade de interagir e nos aproximar ainda mais de clientes, parceiros e dos participantes do F\u00f3rum<\/p>\n<cite>Lucas Colette, CEO da Yampi<\/cite><\/blockquote>\n\n\n\n<p>Para deixar o momento mais descontra\u00eddo e interessante, tivemos uma gamifica\u00e7\u00e3o, na qual o visitante poderia adquirir Yampicoins, a serem trocadas por produtos na Lojinha da Yampi. Tamb\u00e9m tivemos um bol\u00e3o com brindes exclusivos de parceiros e demonstra\u00e7\u00f5es dos nossos produtos.&nbsp;<\/p>\n\n\n\n<p>E em 2024 tem mais: a Yampi j\u00e1 est\u00e1 confirmada na 15\u00aa edi\u00e7\u00e3o do F\u00f3rum E-commerce Brasil!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.yampi.com.br\/?utm_source=blog&amp;utm_medium=organico&amp;utm_campaign=&amp;utm_content=&amp;utm_term=forum-e-commerce-brasil-2023-tendencias\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"920\" height=\"220\" src=\"https:\/\/www.yampi.com.br\/blog\/wp-content\/uploads\/2023\/08\/Banner_172-1.png\" alt=\"\" class=\"wp-image-1561\" srcset=\"https:\/\/www.yampi.com.br\/blog\/wp-content\/uploads\/2023\/08\/Banner_172-1.png 920w, https:\/\/www.yampi.com.br\/blog\/wp-content\/uploads\/2023\/08\/Banner_172-1-300x72.png 300w, https:\/\/www.yampi.com.br\/blog\/wp-content\/uploads\/2023\/08\/Banner_172-1-768x184.png 768w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Confira as tend\u00eancias apresentadas no F\u00f3rum E-commerce Brasil 2023 e saiba como colocar em pr\u00e1tica no seu e-commerce. <\/p>\n","protected":false},"author":11,"featured_media":1571,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[80,64,68],"tags":[51,38],"class_list":["post-1548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","category-gestao","category-negocios","tag-eventos","tag-forum-e-commerce-brasil"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 tend\u00eancias do F\u00f3rum E-commerce Brasil 2023 | Yampi<\/title>\n<meta name=\"description\" content=\"Confira as 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