{"id":2998,"date":"2024-12-02T11:14:42","date_gmt":"2024-12-02T14:14:42","guid":{"rendered":"https:\/\/www.yampi.com.br\/blog\/?p=2998"},"modified":"2025-05-16T14:30:14","modified_gmt":"2025-05-16T17:30:14","slug":"vendas-black-friday-2024-yampi","status":"publish","type":"post","link":"https:\/\/www.yampi.com.br\/blog\/vendas-black-friday-2024-yampi\/","title":{"rendered":"Relat\u00f3rio Yampi Black Friday 2024: desempenho e tend\u00eancias no e-commerce brasileiro"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>A Yampi alcan\u00e7ou n\u00fameros hist\u00f3ricos na Black Friday 2024, com um crescimento de 21% em rela\u00e7\u00e3o ao ano anterior. Lojistas movimentaram 697 mil pedidos durante a semana. Descubra esse e outros destaques!<br><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>A Black Friday 2024 foi um grande evento para os lojistas da Yampi, trazendo resultados importantes e aprendizados sobre as tend\u00eancias de consumo dos compradores brasileiros. Neste Relat\u00f3rio Black Friday 2024, voc\u00ea confere um panorama detalhado sobre o desempenho das vendas dos nossos lojistas.&nbsp;<\/p>\n\n\n\n<p>Al\u00e9m disso, apresentamos dados importantes sobre o volume de pedidos, categorias que se destacaram, e outras curiosidades que ajudam a entender o comportamento dos consumidores durante este per\u00edodo de promo\u00e7\u00f5es. Confira!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.yampi.com.br\/blog\/vendas-black-friday-2024-yampi\/#Principais_destaques_da_Black_Friday_2024_na_Yampi\" title=\"Principais destaques da Black Friday 2024 na Yampi\">Principais destaques da Black Friday 2024 na Yampi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.yampi.com.br\/blog\/vendas-black-friday-2024-yampi\/#O_poder_dos_recursos_da_Yampi\" title=\"O poder dos recursos da Yampi\">O poder dos recursos da Yampi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.yampi.com.br\/blog\/vendas-black-friday-2024-yampi\/#Curiosidades\" title=\"Curiosidades\">Curiosidades<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Principais_destaques_da_Black_Friday_2024_na_Yampi\"><\/span>Principais destaques da Black Friday 2024 na Yampi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A Black Friday 2024 foi marcada por um aumento expressivo no volume de compras, refletindo a for\u00e7a do e-commerce e a confian\u00e7a dos consumidores nas promo\u00e7\u00f5es oferecidas. Confira os n\u00fameros impressionantes que destacaram o desempenho dos lojistas da Yampi durante o evento:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Volume de pedidos na Black Friday 2024<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>148 mil pedidos processados na sexta-feira (21,35% de crescimento em rela\u00e7\u00e3o \u00e0 Black Friday de 2023);<\/li>\n\n\n\n<li>Durante a semana da Black, de segunda (25\/11) a domingo (1\/12), foram 697 mil pedidos processados na plataforma da Yampi;<\/li>\n\n\n\n<li>No m\u00eas de novembro, foram 2,5 milh\u00f5es de pedidos criados na plataforma da Yampi (um crescimento de 28,20% em rela\u00e7\u00e3o ao m\u00eas anterior).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u2728 Pico de vendas&nbsp;<\/h3>\n\n\n\n<p>O pico de vendas foi registrado \u00e0s <strong>10:00 da sexta-feira (29\/11)<\/strong>, com um impressionante volume de <strong>9.575<\/strong> pedidos processados: uma m\u00e9dia de 159 pedidos por minuto!&nbsp;<\/p>\n\n\n\n<p>Esse dado destaca a capacidade da Yampi de lidar com alta demanda sem interrup\u00e7\u00f5es ou lentid\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vendas na Black Friday 2024<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Foram R$ 31.31 milh\u00f5es em GMV no dia da Black Friday (20,23% de crescimento em rela\u00e7\u00e3o \u00e0 Black Friday de 2023);<\/li>\n\n\n\n<li>Durante a semana, nossos lojistas movimentaram R$ 140 milh\u00f5es em GMV (27,55% de crescimento em rela\u00e7\u00e3o \u00e0 semana da Black Friday de 2023).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Categorias que mais venderam na Black Friday 2024<\/h3>\n\n\n\n<p>As categorias de produtos mais procuradas e que registraram o maior volume de vendas foram:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Sa\u00fade e Beleza (41%);<\/li>\n\n\n\n<li>Vestu\u00e1rio e acess\u00f3rios (31%);<\/li>\n\n\n\n<li>Casa e Jardim (7.8%).<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_poder_dos_recursos_da_Yampi\"><\/span>O poder dos recursos da Yampi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Durante a Black Friday 2024, os lojistas da Yampi aproveitaram ao m\u00e1ximo as funcionalidades da plataforma para potencializar suas vendas e melhorar a experi\u00eancia dos clientes. Confira os recursos mais utilizados:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Recupera\u00e7\u00e3o de Carrinho Abandonado<\/h3>\n\n\n\n<p>A ferramenta de Recupera\u00e7\u00e3o de Carrinhos da Yampi ajudou os lojistas a resgatar 21.100 mil pedidos, resultando em um valor total recuperado de <strong>R$ 4,94 milh\u00f5es na semana da Black Friday 2024. <\/strong>S\u00f3 na sexta-feira (29\/11), esse valor chegou a R$ 968 mil!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Order Bump<\/h3>\n\n\n\n<p>Essa funcionalidade, que permite adicionar ofertas complementares no Checkout, atingiu n\u00fameros hist\u00f3ricos: 40.370 pedidos feitos pelos compradores brasileiros na semana da Black Friday tiveram Order Bump. Um total de <strong>R$ 9.5 milh\u00f5es<\/strong> a mais para os nossos lojistas!<\/p>\n\n\n\n<p>Isso significa que os consumidores aprovaram as ofertas dos lojistas da Yampi.&nbsp;<\/p>\n\n\n\n<p>\ud83d\udca1Leia mais: <a href=\"https:\/\/www.yampi.com.br\/blog\/order-bump\/?utm_source=blog&amp;utm_medium=organico&amp;utm_campaign=&amp;utm_content=&amp;utm_term=\" target=\"_blank\" rel=\"noreferrer noopener\">Tudo sobre Order Bump<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Retentativa Transparente<\/h3>\n\n\n\n<p>Com a alta demanda da Black Friday, a Retentativa Transparente garantiu o sucesso das transa\u00e7\u00f5es inicialmente recusadas, evitando perdas de vendas por falhas de pagamento. Foram mais R$ 307 mil recuperados na semana da Black Friday 2024.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Curiosidades\"><\/span>Curiosidades<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A venda com mais itens no carrinho teve 500 itens &#8211; 500 b\u00edblias!;<\/li>\n\n\n\n<li>O maior valor de uma venda foi de R$ 45.000;<\/li>\n\n\n\n<li>O pedido de maior valor veio da cidade de Bras\u00edlia\u2013DF;<\/li>\n\n\n\n<li>A cidade com mais pedidos pagos foi S\u00e3o Paulo-SP.<\/li>\n<\/ul>\n\n\n\n<div class=\"banner-cta-primary\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"198\" src=\"https:\/\/www.yampi.com.br\/blog\/wp-content\/uploads\/2025\/01\/Assinatura_Marina.png\" alt=\"\" class=\"wp-image-3389\" srcset=\"https:\/\/www.yampi.com.br\/blog\/wp-content\/uploads\/2025\/01\/Assinatura_Marina.png 1024w, https:\/\/www.yampi.com.br\/blog\/wp-content\/uploads\/2025\/01\/Assinatura_Marina-300x58.png 300w, https:\/\/www.yampi.com.br\/blog\/wp-content\/uploads\/2025\/01\/Assinatura_Marina-768x149.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>A Yampi alcan\u00e7ou n\u00fameros hist\u00f3ricos na Black Friday 2024, com um crescimento de 21% em rela\u00e7\u00e3o ao ano anterior. Lojistas movimentaram 697 mil pedidos durante a semana. Descubra esse e outros destaques! A Black Friday 2024 foi um grande evento para os lojistas da Yampi, trazendo resultados importantes e aprendizados sobre as tend\u00eancias de consumo [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":2999,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[33],"tags":[45,23],"class_list":["post-2998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-datas-comerciais","tag-black-friday","tag-vendas-online"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vendas Black Friday 2024 na Yampi: relat\u00f3rio e tend\u00eancias<\/title>\n<meta name=\"description\" content=\"As vendas na Black Friday 2024 na Yampi alcan\u00e7aram n\u00fameros hist\u00f3ricos. 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